Abstract
The study has explored the impact of agriculture radio programs among rural farmers to increase their productivity and quality of life in rural area. It represents the positive effects of radio program on farmers who use to listen agriculture radio program regularly. This qualitative study was carried out by basic observation, focus group discussion, and in-depth interview as data collection tools. The study revealed that agriculture radio program had changed the knowledge, attitudes and practise of the farmers to increase productions. Agriculture radio programs were associated with various factual and fruitful activities, such as planting hybrid rice, off-season vegetables, using modern technique of farming, goat farming, poultry farming etc through agriculture radio programs. Enough resources, technical knowhow and incentives are crucial for the enhancement of the standards of life of farmers as well as their productivity.