Case Study: NIO Battling Tesla with Battery as a Service

Batteries are improving exponentially and are expected to be used in energy dense markets that accelerate the future into using EV technology. The battery problem needs customers that can purchase batteries because of the location of charging and swapping stations. The success of NIO is determined by the BaaS Strategy because it is universally accessible as subscriptions and at charging and swapping stations that replace the batteries. The introduction of the NIO battery to management systems sends content from storage units so that customers can reuse and have battery that lasts longer due to charging capacity. The invention of the NIO battery mirrors the Tesla and trends show increases in $100,000s in sales from the years 2019 to 2021 (Deloitte, 2021). Data collected is based on the revenue at business locations of NIO and Tesla. NIO’s market in China makes them a competitor with Tesla in the United States.