Abstract
Nowadays, many marketing campaigns are based on personalized marketing, so a solution should be
found for the core problem, namely the creation of this content. More and more software solutions
are based on proprietary products where the licenses for commercial use are unclear. A solution
has now been found for this, which is made available to all people as open source technology. The
concept is based on the Media Lovin’ Toolkit which is a framework written in C++ that uses XML
files to create finished videos that have previously been designed in a conventional editor. In the
XML file, however, the most diverse parameters can be changed before processing, which makes this
framework a perfect problem solver.