Web 2.5 as a safe shift from Web 2.0 to Web 3.0: A definition of Web 2.5 in informatological approach

The blockchain ecosystem has undergone three distinct periods of exponential growth — the ICO boom of 2017, the Defi summer of 2020, and most recently the NFT wave of 2021.However, it was not yet seen a “web3-native” approach towards NFTs from any major brand. By that, we mean that no brand has upended its Web 2.0 architecture and replaced it entirely with a web3 stack. Instead, brands have taken a more measured approach, exploring NFT drops, integrations, and community growth developed separately from their core offerings. This phase can be described as Web 2.5. In this article, the author attempts to define what Web 2.5 is concerning informatology, along with identifying the potential future challenges of information management in this area and the new iteration of digital development, namely Web 3.0 or web3.